Google has said it has reached a deal to buy ad network adx for $6 billion, as it looks to strengthen its position as the dominant online ad platform in Australia.
The deal will see Google become the largest online ad company in the world with revenue of $13.5 billion by 2021.
The announcement comes just hours after Google announced that it had entered into a long-term deal to acquire AdSense, the online advertising platform that lets advertisers use the Google search engine to advertise on sites.
Google is expected to use the new business to boost its ad revenues and improve its user experience.
The acquisition, which is expected close in the second half of 2021, is expected add more than $1 billion to the value of Google’s ad network.
Google said the deal was for AdSense and that the acquisition would have no impact on its other businesses.
The news of the deal comes after Google reported earnings in its fourth quarter of 2017, but analysts had expected the search giant to report earnings of $1.8 billion.